Guide: Russian Serialization and How to Comply

The Chestny ZNAK is a national track & trace system created by the Center for Research in Perspective Technologies.

The system’s purpose is to protect customers from fake goods by ensuring their authenticity and declared quality. There are five steps that cover the product journey from the manufacturer assigning a digital code to the store scanning it before placing on the shelf to the customer scanning the code on the mobile app. This process creates a record of the entire value chain and helps prevent counterfeit goods from getting into the hands of the consumer.