Janssen extends Blue Latitude contract

Blue Latitude, a marketing consultancy specialising in healthcare, has been reappointed to provide Janssen with strategic support and creative marketing services for their brand teams in the EMEA region.

Blue Latitude has delivered strategic marketing solutions to the pharmaceutical and healthcare industry over the last 12 years with a particular emphasis on strategy, customer experience and creative services. Following this renewed three year contract, Blue Latitude will continue its partnership with Janssen with its full breadth of services across a wide range of therapy areas.

Wayne Atherden, Procurement Director Commercial Services at Janssen, said, “This new strategic relationship is an extension of our already successful partnership with Blue Latitude as they have demonstrated a solid knowledge of our marketing needs alongside strong strategic thinking, energy and creativity. We very much look forward to continuing to work with Blue Latitude to take our marketing strategy to the next level.”

Martin Brass, Blue Latitude’s Co-founder and Managing Director, said, “We are absolutely thrilled to extend our partnership with Janssen to include their brand teams in the EMEA region and start offering our full range of strategic marketing services.”