Lundbeck appoints new vice president of global pricing and market access

H. Lundbeck A/S (Lundbeck) has appointed Barbara Jaszewski as vice president of global pricing and market access. The move strengthens the company’s capacity to bring drugs to market effectively prior to the launch of three new drugs in the coming 12 months.

Barbara Jaszewski, a Canadian citizen, has been appointed vice president of global pricing and market access at Lundbeck. She will be in charge of developing and strengthening a business area of growing strategic significance to Lundbeck as the company prepares to launch a range of new drugs. In 2013 alone, Lundbeck expects to launch three new drugs: the antidepressant BrintellixTM (vortioxetine), SelincroTM (nalmefene) for the treatment of alcohol dependence, and aripiprazole once-monthly for the treatment of schizophrenia.

“With a growing portfolio of medicines and several new product introductions in the near future,” says Andreas Eggert, senior vice president of global product strategy and portfolio development, “it is important for patients that we are well prepared to get our products to market as efficiently and timely as possible. Our market access efforts are a critically important prerequisite for this work.”

Collaborating closely with internal and external stakeholders at Danish headquarters and Lundbeck affiliates around the world, Barbara Jaszewski will lead the ongoing work of further building the company’s global market access organization, and help Lundbeck implement the strategy of integrating and consolidating this business area more widely across the organization.

“To ensure the success of our new products,” Eggert adds, “the planning carried out by Market Access must be an integral part of multiple business processes, from drug development to commercialization. Barbara Jaszewski will play an important role in leading our efforts to further strengthen Lundbeck’s commercial business processes, and will help our organization support future product launches in the best way possible.”

International profile

Barbara Jaszewski has more than 20 years of experience in market access in the international pharmaceutical industry. She comes from a position as director of global market access in the Berlin office of German company Bayer Healthcare, where she was responsible for setting up Bayer’s regional market access activities in Europe, Canada, Russia, Turkey, the Middle East and Africa. Prior to that, she held positions in the Canadian subsidiaries of Bayer and GlaxoSmithKline.

Barbara Jaszewski will report to Andreas Eggert, senior vice president of global product strategy and portfolio development.