New mandatory logo for selling medicines online

From 1 July 2015, anybody in the UK selling medicines online to the general public needs to be registered with the Medicines and Healthcare Products Regulatory Agency (MHRA) and to be on the MHRA’s list of UK registered online retail sellers.

The European common logo must be displayed on every page of a website offering medicines for sale.

They also need to display the new European common logo on every page of their website offering medicines for sale.The registered EU common logo will contain a hyperlink to their entry in the MHRA’s list of registered online sellers.

Anybody buying medicines online can check if the website is legitimately registered and will be able to click on the logo which will take them through to a list of approved sellers.

If the registered person retails a medicine through a third-party market place website, then the third-party market place service provider must display that registered person’s EU Common Logo on every page of their website that offers the registered person’s medicine for sale to the public from that service provider’s site.

This is a different scheme to the voluntary logo run by the General Pharmaceutical Council (GPhC). The EU common logo is a legal requirement across Europe whilst the GPhC run a voluntary logo scheme which is applicable only to registered pharmacies.

Medicines must be licensed in the member state where the customer who buys the medicine is based

Under the rules of the new scheme the medicine being offered online must be licensed in the member state where the member of public who buys the medicine is based. Also, the person selling the medicine must be legally entitled to sell medicine to the public in accordance with UK medicines legislation.

Registered pharmacies can sell general sales list medicine, pharmacy medicine or supply prescription-only medicine that they have dispensed against a prescription. All other general retailers can only sell general sales list products.

The penalty for selling medicines online without being registered and not displaying the logo is up to 2 years in prison or a fine or both.

Lynda Scammell, senior policy advisor at the MHRA, said, “The new logo scheme should provide people buying medicines online with the reassurance that they are buying from a legitimate site.People will be able to click through to a list of registered sellers so they know the site is properly registered. Buying from an unregistered site could mean you do not know what medicines you are getting, and you could even be damaging your health.”