Santen announces appointment of Paolo Casati as General Manager of Santen Subsidiary in Italy

Following the launch of Santen in Italy in October 2014, Santen Italy s.r.l (Milano, Italy) (Santen) today announces that Paolo Casati has been named General Manager of Santen Italy, effective November 21st, 2014.  

Paolo brings 30 years of top-level management experience and global business leadership in Ophthalmic sector. From 2012 to 2014 Paolo served as Head of Sales Force Effectiveness at Alcon (EMEA – Geneva), one of the global leader in eye care that develops and manufactures medicines and devices to serve the full life cycle of eye care needs. During the twenty preceding years, he held at Alcon senior leadership positions in Sales and Marketing departments.  

Throughout his career, Paolo Casati has managed businesses successfully both in terms of growth and earnings. In this position he was responsible to improve and optimize, Sales Forces Effectiveness, by implementing best-in-class execution, business analytics and management processes. He also created the EMEA Training Organization covering for all Business Units, Technical, Sales, Management & Marketing skills.  

Paolo Casati, General Manager of Santen in Italy, comments: “Santen group is successful thanks to its commitment to the protection and improvement of eyesight and the quality of life of patients. I am very excited to join the team to establish Santen Italy as one of major company of reference for ophthalmic world in Italy.”  

Masamichi Sato, Head of Santen European group and President of Santen Holdings EU BV, concludes: “Our expansion in Italy is an important step in achieving global presence in Europe. Paolo Casati’s appointment will bring leadership that fits very well with the company’s ambition and values”.